Industry Expertise

Degree Census firmly believes that there is NO one-size-fit-all research methodology or tool, regardless of any industry or subject matter.  That is why our teams of consultants have specialised knowledge in different industries and are constantly at the forefront of the latest trends in each of these industries.  Our accumulated experiences and industry knowledge has brought about the development of the most suitable research tools that suits the clients of that industry.

Cultural, Arts and Sports

The arts and sports are progressively more accessible to the general public as policy makers strive to integrate them into people’s lives. The success of sporting and art events is heavily dependent on the public’s willingness to support it both monetarily and non-monetarily.  To measure the success of these events and to aid in their continual growth, Degree Census believes that it is essential to provide timely and accurate feedback from the key stakeholders and target audience. Some examples of studies conducted:

  • Profiling of audience of major International Arts and Sports events
  • Gathering feedback and performing post-event in-depth qualitative analysis
  • Measuring Visitorship of Arts and Cultural venues
  • Understanding the needs of visitors / audiences and potential groups that can be developed into supporters
  • Market segment Analysis
  • Contingent Valuation of Support for the Arts and Culture / Sports
  • Traffic Counting
  • Branding and Sponsorship Study


Being one of the key economic drivers in Singapore, tourism continues to be a vital and growing sector.  Fast-changing global trends on tourism spending and preferences highlight the constant need to gather data and feedback from tourists to maintain the value proposition of Singapore as the tourist destination of choice.  With our experiences on studies on tourism and travel, Degree Census is well-poised to tap into the minds of tourists and foreigners and gather useful insights.Some examples of the studies conducted:

  • Measuring the economic contributions of foreign visitors that are travelling for either leisure or business needs
  • Identifying the needs of travelers and their experiences in Singapore
  • Market segment analysis
  • Branding Study
  • Understanding the travel needs of companies


Social issues

The society is increasingly concerned about the needs of the vulnerable and the disadvantaged and is also more actively reaching out to them.  Improving the living standards of citizens is at the top of any government’s list.  Besides being equipped with the necessary contextual knowledge and the ability to understand societal issues in-depth, Degree Census has the capability to approach sensitive social issues and to reach out to this delicate group of people. Some examples of the studies conducted:

  • Understanding the parents’ needs for Child Care and current arrangements in Singapore
  • Gathering insights into family education and parent partnership with schools
  • Assessing the living needs of the disadvantaged and vulnerable groups in Singapore
  • Measuring public’s perception and acceptance towards enterprises that serve with a social cause
  • Reaching out to the youths through in-depth qualitative studies on their perception towards various social issues
  • Looking at social capital generated through the efforts of various community agencies and programmes



The world’s collective effort in working towards a sustainable planet would not be possible without proper education and creating awareness.   Degree Census has a team that not only has specialised knowledge in environmental issues, it has developed indicators and tools to analyse the adoption of environmentally friendly practices.  This ultimately provides an important measure of the environmental efforts and sets a benchmark for future action plans.  Degree Census covers a wide range of environmental and public health topics such as recycling, climate change, anti-littering, prevention of dengue fever etc., Some examples of the studies conducted:

  • Assessing the knowledge, attitudes and practices of youths towards key environmental issues
  • Qualitative approach towards finding out key motivating factors and barriers towards adoption of environmentally friendly practices
  • Understanding the linkage between public and environmental partners in creating sustainable efforts in various environmental issues
  • In-depth research that drills into each individual environmental issue


Information and Communications

What do people read, watch and how do they interact with one another?  What is the viral effect of social media?  These burning questions are of great interest to all as the media has pervaded all aspects of our lives.  Degree Census always stays one step ahead of the latest trends and hype in the rapidly evolving technology by understanding consumers’ consumption patterns of media. Some examples of the studies conducted:

  • Surveying the media consumption patterns of consumers and identifying their key sources of information
  • Gathering feedback of consumers on various media channels and value of information disseminated
  • Quick poll on latest social media trends
  • Analysing the effectiveness of media tools as a form of communication for organisations, campaigns or policies



Against the backdrop of the unpredictable trends in the financial sector in the recent years, Degree Census has a team that follows the market closely to ensure relevance of our research in this sector.  We keep a pulse on the financial sector to provide tailored solutions through conducting mystery shopping, observing how staffs perform in a regulatory environment and assessing customer’s satisfaction and expectations.  We provide detailed insights and recommendations to help our clients’ maintain or even grow their market share in the financial world. Some examples of the studies conducted:

  • Mystery shopping on financial representatives’ adherence to the current regulations on the sale of investment products
  • Study on Customer Loyalty with the Financial Institution
  • Benchmarking analysis that involves the comparison of staff performance and customers’ satisfaction with competitors
  • Understanding Customer Needs for various financial services such as Internet Banking, Mobile Banking, Corporate Banking, Mass Banking, Premium Banking etc.,
  • Product Testing

Current Affairs

Degree Census is receptive and sensitive to the current issues around us that matter. More importantly, we are quick to respond to the most recent topics that arouse the public’s interests.  Degree Census reacts quickly and produces accurate data through customized research methodologies. Some examples of the studies conducted:

  • Gathering insights into the election patterns of the public
  • Measuring public’s receptiveness towards public health policies
  • Quick poll on public’s sentiments towards a public campaign
  • Qualitative study on youths’ attitudes and views towards recent political trends

Consumer Research

As consumers are becoming ever smarter and well informed, they will not hesitate to switch product indiscriminately and maintaining loyalty has become an uphill task. With our customized model and framework, Degree Census strives to assist your business through in-depth assessment of product branding, product testing and identifying the demands of your consumer. Some of our customer research tools:

  • Customer Loyalty Study
  • Market Segment Analysis
  • Market Share Predictive Analysis
  • Pricing Strategies
  • Branding Studies
  • Product Testing
  • Mystery Shopping Programmes
  • Store Exit Studies
  • Product Development Studies


Business-to-Business Research

The business of reaching out to leaders who are at the highest level of the corporate ladder and understanding their interests and needs has become increasingly crucial. Degree Census has the accumulated experience and expertise needed to infiltrate the sentiments of working professionals. Some examples of the studies conducted:

  • Market segmentation and profiling of business customers
  • Understanding the employment needs of businesses
  • Gathering information on businesses’ use of electronic services for their transactions
  • Qualitative study on the partnership of businesses with social organisations
  • Quick poll on business sentiments (industry-specific)