Research Tools

We believe that research is brought to life when the appropriate statistical tools and tests are applied to the results.  The customised use of advanced statistical tools helps to address critical areas of concerns and derive insightful action plans for our clients.  The results could be captured in ASCII, Microsoft Excel, SPSS or any other statistical software specified by our clients.

Our team of statisticians is well-versed in the following types of analysis:

  • Conjoint Analysis
  • Factor Analysis
  • Brand / Product Mapping
  • Cluster Analysis
  • Segmentation analysis
  • Multi-regression Analysis
  • Regression Analysis
  • Discriminant Analysis


Degree Census also develops customised tools for clients’ benchmarking and design of action plans.  We have designed various types of Key Performance Indicators:

  • Customer Engagement Index
  • Media Effectiveness Index
  • Social Capital Index
  • Perception Index
  • Behavioural Index
  • Knowledge Index
  • Competitiveness Index
  • Product Marketability Index
  • Branding Index